Latest post: Surviving the customer experience winter (February 28, 2024)


We’re making tech better.

Creative Good is a consulting firm and creative platform founded by Mark Hurst in 1997.


Members-only Creative Good Community

Become a member to gain access to our members-only Creative Good Forum, where we discuss tech news and comment on the weekly newsletter.

Screenshot of the Creative Good forum.

User Experience Research and Strategy

We run listening labs to reveal user insights for teams building products and services.

Photo of a dimly lit room with a computer interface terminal.

Our Productivity Platform

Good Todo is our todo list that doesn’t track you – available on web and iOS. The first and longest-running online todo list in the world.

Good Todo screenshot.

Mark Hurst also hosts Techtonic, a weekly radio show and podcast on WFMU.