Who the presentation is for:

– AI product managers
– Dev teams
– Executives with responsibility for AI-related products or services

Topics covered:

– Evaluating whether an AI is the right choice in a given use case
– Privacy pitfalls, especially with LLM (large language model)-based products
– How to think about claims of sentience in AI bots
– Future challenges in AI accuracy
– A simple ethics test for products using AI

Book Mark Hurst for this AI keynote: Email us at emailus@creativegood.com.

Who the workshop is for:

– Product leaders
– UX teams
– Executives with responsibility for customer-facing products or services

Topics covered:

– Why customer inclusion is often the difference between success and failure
– Case studies of products that succeeded with customers included, or failed with customers ignored
– Strategies for designing and running customer research
– How to avoid multimillion dollar pitfalls encountered by Walmart, Ford, and others
– What to do when customers are wrong (since they are not “always right”)
– Interactive group exercises to practice ideation, and research, with customers included

Book Mark Hurst for a customer experience workshop: Email us at emailus@creativegood.com.

Who the presentation is for:

– Executives or managers leading teams
– Teams working with digital technology for communication (this is nearly everyone, today!)

Topics covered:

– Shifting from mere “productivity” to overall team effectiveness
– Improving team communications via email and other channels
– The importance of the action item
– Creating shared team practices for storage of files and deliverables
– Solving email overload
– Solving the problem of files like "presentation final final FINAL.ppt"

Book Mark Hurst for a bit literacy presentation: Email us at emailus@creativegood.com.