Innovating the customer experience in a social network
Creative Good worked with a social networking company to uncover insights into what creates a compelling, repeatable online experience.
Transforming the digital channel in healthcare
Creative Good conducted a research project on a healthcare company's online channel to reveal potential customer experience improvements.
Positioning a digital platform in the health and wellness space
Creative Good worked with a multi-vitamin manufacturer to shape the positioning of its digital portfolio.
Improving the impact of a new brand strategy
Creative Good worked with a global apparel company to increase shopper conversion by observing how customers experienced a new branding campaign.
Experience Strategy Projects
Improving customer brand loyalty
Creative Good worked with a global technology company to improve customer satisfaction, delivering a strategy based on customer insights.
The omnichannel retail customer experience
Creative Good helped to determine the unmet needs of various customer types and uncover revenue opportunities for our client. We improved the customer experience across multiple touchpoints.
Multi-year engagement with b2b solutions provider
Solving for the complex intersection of a challenging decision with a rapidly changing marketplace in an online environment.
Crafting a paywall strategy for a major media brand
Creative Good helped an established media brand understand how its users would be willing to to access (and pay for) content in a new paywall environment.
Attracting millennials with an omni-channel retail experience
We helped our client identify how millennial customers wanted to shop in-store and online, and their preferences for each channel.
Iterating a prototype-in-development for b2b dashboard
Working with a new global UX team on a prototype currently in development, Creative Good identified and solved customer experience issues in this b2b dashboard.