About Creative Good
Creative Good is a customer experience strategy consultancy founded in 1997. We help our clients deliver better experiences to their customers and users, thereby building more successful products and services. We believe in the transformative power of revealing the customer experience.
Creative Good studies the customer experience to uncover key insights that point the way forward for a strategy, roadmap, or innovation. By looking at our clients/ challenges through the lens of the customer experience, we identify the strategic opportunities where solving unmet needs will improve key metrics and establish competitive advantage.
Does the user's behavior complement a need for what you are providing them? We work with users to uncover the unmet need or the differentiating factor that will elevate our client's positioning in the market.
We work with internal client teams to build consensus, ensuring that key insights will translate into actionable next steps that the team is enthusiastic to launch.
We deliver strategic direction and recommendations that guide the product toward success. For clients that want more than a strategy, we can design early prototypes of the new experience.
Since founding Creative Good in 1997, Mark Hurst has written, spoken, and advised teams to improve the customer experience.
Creative Good is proud to work with a variety of companies – startups to Fortune 1000 – in retail, media, financial services, travel, automotive, and other industries.
We want to help you create good experiences for your customers and employees. Through our core services we deliver impactful insights and actionable next steps for your company to achieve competitive advantage.