by Larry Chase's Web Digest for Marketers

The usability experts at Creative Good have the philosophy that e-commerce sites can increase revenues by improving their customer experience. The site includes strategies, tactics, and thirty-one e-commerce case studies on merchandising, email, navigation, search, checkout, fulfillment and more. To drive the message home, they created a calculator to help you put tangible numbers on the value of website usability. It's called the Conversion Rate Calculator, and it puts a dollar value on the impact that even a slight (one-tenth of one percent) increase in conversion rates can have on your annual sales.

Creative Good User Experience ROI Calculator