Below are selected mentions of Creative Good or its principals, Mark Hurst and Phil Terry, in the press:
- How To Conquer Your E-Mail Inbox
- Forbes, May 25, 2010
- E-mail comes in "three flavors," Hurst explains: irrelevant, relevant but not actionable, and actionable...
- The 2.0 Media Tour
- Seth Godin, January 26, 2010
- Mark [Hurst] practically invented the science of simplified web design.
- Join Darwin on Facebook
- Science Magazine, September 4, 2009
- New York-based internet consultant Phil Terry made a pitch on Facebook for members to post a Happy Birthday Darwin message. By 12 February, more than 200,000 members had signed on...
- How to write an effective email
- Forbes, August 4, 2009
- "Emoticons are necessary," Hurst maintains, "because there is no subtlety in e-mail, and jokes do not transmit well."
- It's okay to ask for help
- August 3, 2009
- "part of a great group of executives - the Creative Good Councils - who are all eager to help each other..."
- Who Can Help the CEO?
- Harvard Business School Review, April 2009
- How CEOs can find a confidant, by Phil Terry
- 2008 Copernican Awards recognize customer-centric organizations
- April 17, 2008
- Congratulations to Apple, Zappos, and Zipcar - and the other finalists. (Awards were given by a vote of Council members.)
- Suffering from email overload?
- Chicago Tribune, September 24, 2007
- [Mark Hurst] recommends culling the in-box to zero (!) every day... I don't have to do the work contained in the e-mail, as long as I put it in the right place. "There are only three things you can do to an e-mail: delete it, file it or defer it [to a future day when you can get to it]," he said.
- TomPeters.com interviews Mark Hurst on Bit Literacy
- July 11, 2007
- [TomPeters.com]: It's changed my life in the last week, since I read your book. ... I'm impressed with the comprehensiveness. This really is, in a way, a bible for the white-collar worker. [Also see the interview intro.]
- Review of Bit Literacy
- getTRIO.com, May 31, 2007
- Someone has the solution to information and email overload? ... Mark Hurst is just the man. Author of the new book Bit Literacy, Hurst knows that almost anyone with a computer has a problem: overload.
- Interviews of Mark Hurst on bit literacy and e-mail overload
- MPR's FutureTense, May 22 and 25, 2007
- Audio files available at the links above.
- Before you click SEND read this story
- Chicago Tribune, April 26, 2007
- "E-mail has taken on supreme importance in the workplace because it's more effective than the telephone, which had been the most important tool," says Hurst, a principal in the New York consulting firm Creative Good. ... "E-mail is here, it's going to stay and people need a strategy for dealing with it."
- 2007 Copernican Awards recognize customer-centric organizations
- April 19, 2007
- Congratulations to Whole Foods Market, Shutterfly, and Pandora - and the other finalists. (Awards were given by a vote of Council members.)
- Creative Good's 10th Anniversary
- Courtney Pulitzer's Cyber Scene, January 11, 2007
- "...what a 'good' party it was. The nicest thing was that, because the co-founders are such nice people, their employees are too and only the nicest people in the Alley (and beyond) were invited." [Party included this video]
- Guides to gear
- Kevin Kelly's Cool Tools, December 12, 2006
- "Mark Hurst runs the Gel Conference in NYC and every year writes up his personal recommendations of what you should get -- along with some other tips. He offers this advice in a very smart, succinct and well-crafted PDF, which is a joy to read." [Referring to the Uncle Mark 2007 Gift Guide]
- Gadgets built to fail
- Wired News, December 11, 2006
- "I have no data that suggests planned obsolescence," says Mark Hurst, president of Creative Good, a New York City marketing consulting firm. "I happen to like my five-year-old camera, but someone else may not. A lot of obsolescence is by consumer choice."
- Narrow choice for consumers
- DM News, October 12, 2006
- Barry Schwartz, author of The Paradox of Choice
, and Phil Terry, CEO at Creative Good, addressed this issue of how marketers can stay relevant through selectively simplifying content.
- There are no shortcuts on the road to a great experience
- Fast Company, September 2006
- "Are you delivering on the promise of your business?" asks Phil Terry, CEO of experience consultancy Creative Good. "Once you get that right, then you can innovate and do exciting stuff."
- In the Race With Google, It's Consistency vs. 'Wow'
- New York Times, July 24, 2006
- "Google is simpler, more focused on real and basic customer needs, with some exceptions for their experiments, and less focused on some of the fads driving Silicon Valley today," said Phil Terry, chief executive of Creative Good, a user experience consulting firm.
- Google's Time Keeper
- Technology Review, April 14, 2006
- "The current suite of office tools, Word and Outlook chief among them, are simply too hard to use," says Mark Hurst, author of Gootodo..."
- Your Call Should Be Important to Us, but It's Not
- New York Times, February 26, 2006
- "The reason people are dialing the 1-800 number is that they're having a bad experience in some other channel," said Mark Hurst, founder and president of Creative Good, a consulting firm that advises companies on how to improve the customer experience. He is amazed, he said, at how difficult it remains on most Web sites for customers to do little things like revise an order or track a shipment. "If e-commerce were much, much simpler," he said, "a huge percentage of these calls would never be made."
- How to take control of your e-mail ... and your life
- Chicago Tribune, February 10, 2006
- I have decided that it is possible to take control [of my e-mail] and that I will take control. My guru in this endeavor is Mark Hurst, a Web consultant whose influential e-paper Managing Incoming E-mail promises that "this report describes a simple method that will allow any user to cope with increasing amounts of incoming e-mail."
- The secret of making things work
- BBC News, November 1, 2005
- Says Phil Terry of New York consultancy Creative Good, "These divisions are so strong that in many cases an outsider can draw an internal organization chart based only on the website, store, or computer chip..."
- Mark Hurst's Technology Guide
- Boing Boing, October 27, 2005
- "Uncle Mark 2006 Gift Guide and Almanac is full of excellent advice."
- (And from the TED blog: "The season's best buyer's guide.")
- The Secrets To E-Mail Nirvana
- Forbes, September 22, 2005
- "Many people use the inbox as a to-do list, calendar and filing system," says Mark Hurst, president and founder of Creative Good, a consulting firm in New York. "File some messages and delete most of them, but without a doubt, don't let anything stay in your inbox permanently."
- Living the E-Life
- Marketplace Money, August 19, 2005
- The radio show quotes Mark Hurst about the basic importance of making a site easy for customers to use. (Click "Listen to this story".)
- An IPod for Your Thoughts: A Web Site Offers Incentives to Reviewers
- The New York Times, August 15, 2005
- "Mark Hurst, president of the online consulting firm Creative Good... preaches patience. 'These things take some time to grow, but when they do, they become huge successes...'"
- Live from ACC: Everybody's a Web Critic
- Multichannel Merchant, May 23, 2005
- "Brooks Sports has some work to do before the site will be truly user-friendly, said New York-based online consultancy Creative Good..."
- Internet fails to shine for 'silver surfers'
- CNet News.com, September 28, 2004
- "Older customers' behavior isn't necessarily that different from other groups of users--we just need to figure out how to reach this population," Phil Terry said. "We have to begin by looking at the very design of our businesses to determine how to better build products that suit the demands of this market."
- Self-Service: Help Yourself
- CIO, June 2004
- "'The key to self-service is to get people in, and get momentum,' says Phil Terry, CEO of Creative Good Inc., a New York-based Web-services company that helps clients understand why their Web sites aren't effective. On the Web, Terry says, it's important to 'use language that's easy and appropriate. And always start [questionnaires] with things that are easy to answer.'"
- Quixtar: Cleaning Up
- Baseline Magazine, June 8, 2004
- "Quixtar's Web site suffers from design kinks that any e-commerce company should avoid. Fixing the flaws could produce another $100 million annually, estimates Mark Hurst, president of Creative Good..."
- The Experience Experience
- Fast Company blog, April 30, 2004
- "In his introduction to Gel 2004, Mark Hurst addressed the idea of what 'experience' really means."
- What Is Your Law?
- Edge Question Center, January 5, 2004
- "Hurst's Law: Any unbounded bitstream tends to irrelevance..."
- Testing Online Personal Shoppers
- Wall Street Journal, December 16, 2003
- "Only about 50% of online shoppers actually find what they want, according to Creative Good, an Internet consulting firm in New York..." (Requires paid login)
- E-Shoppers Are Now E-Spenders
- Business Week, November 24, 2003
- "For every smart e-commerce site, plenty of others could still use revamping. Creative Good's Phil Terry says the average retailing site still deserves a grade of only 'C'..."
- High-Tech Daydreamers Investing in Immortality
- The New York Times, November 1, 2003
- Mark Hurst, who runs a consulting company in New York and founded a Web site for consumer complaints, thisisbroken.com, said after the meeting that he was "skeptical and entertained"...
- Grappling Gourmets Are Doing Battle on a New Web Site
- The New York Times, October 5, 2003
- "Mark Hurst, who runs an Internet consulting company, decided to [create] a citywide exercise in group editing. His Web site, Addyourown.com, started three weeks ago..."
- How Palm, Coca-Cola And Crutchfield Excel At Online Customer Relationship Management
- InternetWeek, September 29, 2003
- (References Creative Good's post-sales customer experience with palmOne.)
- A Complaint Box Turns Frustration Into Fun
- The New York Times, September 18, 2003
- Now on the Web: The Total Price
- The New York Times, September 1, 2003
- Best of Web Marketing: Calculators
- Web Digest for Marketers, January 14, 2003 (wdfm.com)
- Putting Tinsel Into Web Shopping
- (a description of our project with Liz Claiborne - read the full case study)
- The New York Times, November 18, 2002
- Is Weblog Technology Here to Stay or Just Another Fad?
- The New York Times, February 25, 2002
- Computing Made Good, Easy
- Wired News, September 12, 2001
- Design Darwinism
- The Economist, April 12, 2001
- Elevated Notion of Stickiness Is Discarded as Hype Fades
- Wall Street Journal, March 5, 2001
- Online Customer Experience
- Release 1.0, January 16, 2001
- Simpler Sites Mint Money
- Business 2.0, January 23, 2001
- Interview of Mark Hurst by Lou Rosenfeld
- Argus-ACIA, August 30, 2000
- Fast Pack 2000
- Fast Company, March, 2000
- Phil Terry and Cathy Salit: Steal This Workshop
- Fast Company, May, 2000
- Cover Story: McKinsey & the Upstarts
- Consulting Magazine, January 2000
- Wanted: Better Job Listings
- Business Week, September 20, 1999
- Four Rules for Great Experiences
- Fast Company's NetCompany, August 1999
- Netrepreneur of the Year: Mark Hurst
- InfoWorld, February 15, 1999
- Mark Hurst, Ease-of-Use Evangelist
- Wired Magazine, September 15, 1997