Creative Good - Copernican Awards 2008

2008 Copernican Awards recognize
customer-centric organizations

April 17, 2008

For Immediate Release

Creative Good, a New York-based customer experience consultancy, announced the winners of the 2008 Copernican Awards last night, April 16, during a dinner held in the Rainbow Room at Rockefeller Center in New York.

The 400+ executives of the Creative Good Councils nominated the 2008 Copernican Award finalists - see finalists - and then voted on the winners for each category.

The Copernican Awards are awarded annually (2005 was the inaugural year) to companies and organizations that succeed by putting customers at the center of their "business universe."

The 2008 Copernican Award winners:

--- LARGE CATEGORY ($1B+ in annual revenue or budget) ---

Apple

(Other nominees: Carmax, The New York Times)

--- MEDIUM CATEGORY ($100M+ in annual revenue or budget) ---

Zappos

(Other nominees: Facebook, FreshDirect, kayak.com)

--- SMALL CATEGORY (Less than $100M in annual revenue or budget) ---

Zipcar

(Other nominees: SurveyMonkey.com, Violet)

Creative Good CEO Phil Terry said, "Like the misguided early notion - debunked by Copernicus - that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe. The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century."

--- About Creative Good ---

Founded in 1997 and based in New York City, Creative Good is the industry's first and oldest customer experience firm. Clients include leading retailers, media and financial services firms from around the world. See more information at www.creativegood.com.

--- About The Councils ---

The Councils are private forums for senior executives who share best practices across non-competing firms. Facilitated by Creative Good, the Councils are made up of senior marketing, product development, design, and operations executives at companies around the world. Executives interested in joining the Councils should contact Zimran Ahmed at zimran@creativegood.com.

Contact:
Creative Good
307 West 38th Street
New York, NY 10018
Phone: +1.212.736.2075
www.creativegood.com
copernican@creativegood.com


Copernican Awards 2008		2008 Copernican Awards recognize customer-centric organizations April 17, 2008 For Immediate Release Creative Good, a New York-based customer experience consultancy, announced the winners of the 2008 Copernican Awards last night, April 16, during a dinner held in the Rainbow Room at Rockefeller Center in New York. The 400+ executives of the Creative Good Councils nominated the 2008 Copernican Award finalists - see finalists - and then voted on the winners for each category. The Copernican Awards are awarded annually (2005 was the inaugural year) to companies and organizations that succeed by putting customers at the center of their "business universe." The 2008 Copernican Award winners: --- LARGE CATEGORY ($1B+ in annual revenue or budget) --- Apple (Other nominees: Carmax, The New York Times) --- MEDIUM CATEGORY ($100M+ in annual revenue or budget) --- Zappos (Other nominees: Facebook, FreshDirect, kayak.com) --- SMALL CATEGORY (Less than $100M in annual revenue or budget) --- Zipcar (Other nominees: SurveyMonkey.com, Violet) Creative Good CEO Phil Terry said, "Like the misguided early notion - debunked by Copernicus - that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe. The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century." --- About Creative Good --- Founded in 1997 and based in New York City, Creative Good is the industry's first and oldest customer experience firm. Clients include leading retailers, media and financial services firms from around the world. See more information at www.creativegood.com. --- About The Councils --- The Councils are private forums for senior executives who share best practices across non-competing firms. Facilitated by Creative Good, the Councils are made up of senior marketing, product development, design, and operations executives at companies around the world. Executives interested in joining the Councils should contact Zimran Ahmed at zimran@creativegood.com. Contact: Creative Good 307 West 38th Street New York, NY 10018 Phone: +1.212.736.2075 www.creativegood.com copernican@creativegood.com