Copernican 2007

2007 Copernican Awards recognize customer-centric organizations

April 2, 2007

For Immediate Release

Creative Good, a New York-based customer experience consultancy, announced 11 leading companies and organizations as finalists for the 2007 Copernican Awards. The Copernican Awards are awarded annually (2005 was the inaugural year) to top companies and organizations that succeed by putting customers at the center of their “business universe.”

The 2007 Copernican Award finalists:

Large Category ($1B+ in annual revenue or budget)

  • Newegg
  • USAA
  • Whole Foods Market

Medium Category ($100M+ in annual revenue or budget)

  • Endeca
  • NYTimes.com
  • Shutterfly
  • Thomas Pink

Small Category (Less than $100M in annual revenue or budget)

  • Angie’s List
  • Constant Contact
  • The Motley Fool
  • Pandora

About the Copernican Awards

Creative Good CEO Phil Terry said, “Like the misguided early notion – debunked by Copernicus – that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe. The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century.”

Creative Good selected the 2007 Copernican Award finalists from nominations put forward by the executive members of the Customer Experience Councils: executive forums, run by Creative Good, of 230+ senior decision makers in marketing, product management, and customer experience across a range of industries.

A ballot was then sent to the executive council members. Members voted, selecting finalists in each of the three categories. Finalist companies then completed a questionnaire about their customer-centric business practices.

One Copernican Award winner will be named in each of the three categories above, based on a vote of the Customer Experience Council members. The 2007 Copernican Award winners will be announced at the Rainbow Room in New York City on Wednesday, April 18, 2007. Past years’ winners include JetBlue, Netfix, Google and TiVo.

About Creative Good

Founded in 1997 and based in New York City, Creative Good is the industry’s first and oldest customer experience firm. Clients include leading retailers, media and financial services firms from around the world. See more information at www.creativegood.com.

About The Councils

The Councils are private forums for senior executives who share best practices across non-competing firms. Facilitated by Creative Good, the Councils are made up of senior marketing, product development, design, and operations executives at companies around the world. Executives interested in joining the Councils should contact Zimran Ahmed at zimran@creativegood.com.


Creative Good

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New York, NY 10018

Phone: +1.212.736.2075