Below are selected mentions of Creative Good or its principals, Mark Hurst and Phil Terry, in the press:
- In Brooklyn, There's No Running in the Hallways
- Wall Street Journal, April 28, 2013
- "Phil Terry launched the art appreciation day in 2010. 'People walk into Slow Art Day, and they have this focused experience'..."
- DuckDuckGo Pushes Its Privacy-Geared Search Engine at Gel Conference
- Xconomy, April 24, 2013
"[DuckDuckGo] CEO and founder Gabriel Weinberg ... spoke in New York about his search engine at last week's Gel Conference, which is put on by consulting firm Creative Good and featured speakers who talked about their experiences in technology, business, and society."
- Slow Art Day: Leaning Towards a Different Way of Looking at and Loving Art
- Smithsonian American Art Museum's Eye Level, April 23, 2013
"[Slow Art] involves thousands of people at locations all over the world and lots of social media support and activism. My 'day job' is running Creative Good, an Internet consulting firm focused on customer experience."
- Business or Pleasure? Try Both: Professional Conferences Double as Vacation Venues
- The New York Times, April 5, 2013
"Gel: organized by Creative Good, a consulting firm specializing in customer experience, this New York gathering is for those striving to create good experiences in 'tech, business, and the world.'"
- Google Glass Ban Underscores Privacy Concerns Months Before Futuristic Specs Are Even Released
- The Huffington Post, March 14, 2013
"One of the more popular posts about Glass and privacy comes from Mark Hurst, an author and the founder of the consulting firm Creative Good. Hurst argues that with Google Glass, '[The] experience of being a citizen, in public, is about to change.'"
- Seattle Bar Declares 'No Google Glass Zone'
- WSJ.com, March 11, 2013
"'The most important Google Glass experience is not the user experience – it's the experience of everyone else,' writes Mark Hurst, founder of Creative Good, a New York City consulting firm."
- How People Might Misuse Google Glass
- Telegraph UK, March 8, 2013
- "US blogger Mark Hurst, writing on Creativegood.com, says: 'Anywhere you go in public – any store, any sidewalk, any bus or subway – you’re liable to be recorded.'"
- There’s Only One Real Fix for E-Mail
- Xconomy, February 15, 2013
"My own method for zeroing out my inbox ... is largely based on advice I’ve gotten from Mark Hurst, the founder of Creative Good and the author of a great little book called Bit Literacy."
- Guide to Gift Guides 2012
- Cool Tools, December 16, 2012
"Uncle Mark's Gift Guide: Uncle Mark’s minimalist approach with a focus on tips has always been something to look forward to. This year is no different."
- So Good To Do
- One Woman's Eye, December 13, 2012
"I am a Good Todo convert. ... Good Todo is an online to-do list that helps you to empty your email inbox and improve your productivity."
- Slow Me the Way
- Manhattan magazine, December 1, 2012
"We're using the Internet to get people into museums... and - we hope - preserve their future," says Phil Terry.
- The Best Gift Guide for the Post-Sandy Downsizer
- Forbes.com, November 29, 2012
Each year we eagerly await the “Uncle Mark” holiday gift guide and almanac from Mark Hurst...
- How to manage your bulging email inbox
- Los Angeles Times, September 16, 2012
Mark Hurst, author of the book Bit Literacy: "The method is very simple: Separate your to do's from the rest of your emails, so that you can work from a to do list, rather than an inbox," which wasn't designed to manage workflow.
- How We Developed Our Own Leadership Styles (Chapter 12)
- By Invitation Only: How We Built Gilt and Changed the Way Millions Shop, September 12, 2012
From the book by the founders of Gilt Groupe: "One helpful source of feedback was an organization called Creative Good ... [helping] develop key outside sources of feedback, CEOs in similar positions at noncompetitive businesses."
- Slow Art Day Fights Visual Grazing With a Deep Dive Into Museums
- Artinfo, August 21, 2012
"People usually go to a museum, see as much as they can, get exhausted, and don't return," Phil Terry told ARTnews. "Slow Art Day energizes people."
- The "Bit Literacy" translation postscript
- douban.com, August 10, 2012
Bit Literacy's "approachable writing style left a deep impression on me ... the book not only brings together understanding of information technology but also contains insight into human nature." -Zheng Yi-ling, translator of the Mandarin Chinese version, 《比特素养》
- Hi? Dear? The State Of The E-Mail Salutation
- Forbes, August 8, 2012
For Hurst, an e-mail should be judged on whether it communicates as clearly and succinctly as possible, not whether it uses a particular salutation.
- Why Nobody Clicks on Ads
- Business Insider, August 6, 2012
Phil Terry, CEO of Creative Good [said], "a big part of the online user experience is about being clear on outcomes. People are goal-oriented online, even if their goal is to browse, and they want to follow the clearest path."
- Those Fabulous Confabs
- New York magazine, February 26, 2012
Gel: Mark Hurst's New York-based answer to TED.
- How to Get The Most Out Of Your Advisors
- inc.com, December 7, 2011
- To find great peers, I’ve had good luck with the Creative Good Councils, a peer network of digital executives across a wide range of industries and geographies... I’ve been a member for several years and it’s been very helpful. Because there is careful vetting of applications to ensure that only senior-level talent is admitted, the quality of participants is high. (by Jules Piere, founder and CEO, Daily Grommet)
- Uncle Mark's Annual Gift Guide Is Up, And It's Good
- forbes.com, December 6, 2011
- User experience jedimaster and Gel conference curator Mark Hurst has just published his ninth annual gift guide and almanac. I gobble it up as soon as it comes out because it’s folksy and jam-packed with great and unexpected ideas for holiday items, especially household gadgets and consumer electronics.
- Mobile Game Favorites of the Experts, of All Ages
- New York Times, November 2, 2011
- I began with Mark Hurst, a technology consultant in New York who publishes an annual list of gift suggestions and a list of favorite games on his Web site... I asked Mr. Hurst to choose his favorite...
- To Google+ or to Facebook? That is the question.
- The Social Media Monthly, October 31, 2011
- "Phil's Law," formulated from the observations of Phil Terry, founder of The Councils and a 20+ year participant in online social communities, has some fun countering the more static views of other commentators. Terry's hypothesis is there is an inverse relationship between the rate of speed at which a social network scales and its durability.
- Digital overdose?
- Phoenix Focus, October 31, 2011
- Mark Hurst, president of consulting firm Creative Good and author of Bit Literacy, a book on managing digital overload, says the sheer amount of information we try to process each day interferes with our ability to get things done, and even to think properly.
- Mark Hurst Discusses Good Experience
- Radio Johnny, September 7, 2011
- Mark shares stories from past presenters at Gel, as well as ideas from his more popular blog posts that he has been publishing for over a decade. In addition Mark discusses our collective need to look beyond the web and other technologies to find inspiration in creating good experiences for others.
- Manhattan User's Guide
- May 20, 2011
- Mark Hurst, Gel conference organizer and all-around seasoned New Yorker, weighs in on one of MUG's Chinatown faves: "Glad to see Noodletown listed..."
- 'Gotta Share' The Musical: Improv Everywhere Strikes Again At Gel Conference
- The Huffington Post, May 10, 2011
- With the help of Gel founder Mark Hurst, the covert entertainers pulled off one of their signature "Spontaneous Musicals" at the top of Hurst's presentation ... much to the delight of the Gel attendees. (More in the Improv Everywhere mission report.)
- Slow Down, You Look Too Fast
- ARTnews, April 30, 2011
- Phil Terry, CEO of Creative Good ... wanted to share the experience of slowly ingesting artworks with other art-world outsiders, so he started an annual event called Slow Art Day. ... How should we look at a single work for five to ten minutes? Terry says, "We recommend that people get close, get far away, squint."
- Give Your Customers a Raise
- Multichannel Merchant, April 6, 2011
- As a merchant, "Your job is to give your customers a raise, in terms of price and experience," says Phil Terry, CEO of strategic customer experience consultancy Creative Good. If you can do both, Terry told attendees during his April 5 keynote address at the National Conference on Operations & Fulfillment in Las Vegas, "you'll be in a great position. Go out and watch your customers."
- Review of Bit Literacy
- Chronicle of Higher Education, February 1, 2011
- Hurst defines bit literacy as the ability to engage appropriately with the digital bits that we create and receive. For him, engaging appropriately is summed up in his oft-repeated directive to "let the bits go." ... Hurst's book consistently emphasizes utility and simplicity above all else.
- Concierge Medical Care With a Smaller Price Tag
- New York Times, January 31, 2011
- Mark Hurst, 38, who runs a consulting firm in Manhattan, joined One Medical as a patient after months of having trouble reaching his longtime physician. ... "I cannot go back to the kind of practice I was at before, that looked, felt, sounded and smelled so different," he said.
- Good Todo Solves Email Overload
- Fast Company, January 2, 2011
- Mark opens the door of understanding. He shows why information overload is different from what we think it is. ... Not only does he understand the problem, he has solutions.
- How To Conquer Your E-Mail Inbox
- Forbes, May 25, 2010
- E-mail comes in "three flavors," Hurst explains: irrelevant, relevant but not actionable, and actionable...
- The 2.0 Media Tour
- Seth Godin, January 26, 2010
- Mark [Hurst] practically invented the science of simplified web design.
- Join Darwin on Facebook
- Science Magazine, September 4, 2009
- New York-based internet consultant Phil Terry made a pitch on Facebook for members to post a Happy Birthday Darwin message. By 12 February, more than 200,000 members had signed on...
- How to write an effective email
- Forbes, August 4, 2009
- "Emoticons are necessary," Hurst maintains, "because there is no subtlety in e-mail, and jokes do not transmit well."
- It's okay to ask for help
- August 3, 2009
- "part of a great group of executives - the Creative Good Councils - who are all eager to help each other..."
- Who Can Help the CEO?
- Harvard Business School Review, April 30, 2009
- How CEOs can find a confidant, by Phil Terry
- 2008 Copernican Awards recognize customer-centric organizations
- April 17, 2008
- Congratulations to Apple, Zappos, and Zipcar - and the other finalists. (Awards were given by a vote of Council members.)
- Mark Hurst of Creative Good
- The BusinessMakers Radio Show, March 31, 2008
- "The quintessential online experience guru, Hurst bases his consultancy, not on projections and ratios, but on customer needs and responses. A must-hear for anyone who utilizes Internet technology."
- E-mail and Marketing: tackling that overflowing inbox
- Inc. Magazine, January 1, 2008
- "If you don't have the skills to manage your own e-mail," says Hurst, "you're not going to have the skills to manage your assistant to manage your e-mail."
- Suffering from email overload?
- Chicago Tribune, September 24, 2007
- [Mark Hurst] recommends culling the in-box to zero (!) every day... I don't have to do the work contained in the e-mail, as long as I put it in the right place. "There are only three things you can do to an e-mail: delete it, file it or defer it [to a future day when you can get to it]," he said.
- TomPeters.com interviews Mark Hurst on Bit Literacy
- July 11, 2007
- [TomPeters.com]: It's changed my life in the last week, since I read your book. ... I'm impressed with the comprehensiveness. This really is, in a way, a bible for the white-collar worker. [Also see the interview intro.]
- Review of Bit Literacy
- Gettrio.com, May 31, 2007
- Someone has the solution to information and email overload? ... Mark Hurst is just the man. Author of the new book Bit Literacy, Hurst knows that almost anyone with a computer has a problem: overload.
- Interviews of Mark Hurst on e-mail overload
- MRP's Futuretense, May 25, 2007
- Audio files available at the link above.
- Interviews of Mark Hurst on bit literacy
- MPR's Futuretense, May 22, 2007
- Audio files available at the link above.
- Before you click SEND read this story
- Chicago Tribune, April 26, 2007
- "E-mail has taken on supreme importance in the workplace because it's more effective than the telephone, which had been the most important tool," says Hurst, a principal in the New York consulting firm Creative Good. ... "E-mail is here, it's going to stay and people need a strategy for dealing with it."
- 2007 Copernican Awards recognize customer-centric organizations
- April 19, 2007
- Congratulations to Whole Foods Market, Shutterfly, and Pandora - and the other finalists. (Awards were given by a vote of Council members.)
- Creative Good's 10th Anniversary
- Courtney Pulitzer's Cyber Scene, January 11, 2007
- "...what a 'good' party it was. The nicest thing was that, because the co-founders are such nice people, their employees are too and only the nicest people in the Alley (and beyond) were invited." [Party included this video]
- Guides to gear
- Keven Kelly's Cool Tools, December 12, 2006
- "Mark Hurst runs the Gel Conference in NYC and every year writes up his personal recommendations of what you should get -- along with some other tips. He offers this advice in a very smart, succinct and well-crafted PDF, which is a joy to read." [Referring to the Uncle Mark 2007 Gift Guide]
- Gadgets built to fail
- Wired News, December 11, 2006
- "I have no data that suggests planned obsolescence," says Mark Hurst, president of Creative Good, a New York City marketing consulting firm. "I happen to like my five-year-old camera, but someone else may not. A lot of obsolescence is by consumer choice."
- Narrow choice for consumers
- DM News, October 12, 2006
- Barry Schwartz, author of The Paradox of Choice, and Phil Terry, CEO at Creative Good, addressed this issue of how marketers can stay relevant through selectively simplifying content.
- There are no shortcuts on the road to a great experience
- Fast Company, September 30, 2006
- "Are you delivering on the promise of your business?" asks Phil Terry, CEO of experience consultancy Creative Good. "Once you get that right, then you can innovate and do exciting stuff."
- In the Race With Google, It's Consistency vs. 'Wow'
- New York Times, July 24, 2006
- "Google is simpler, more focused on real and basic customer needs, with some exceptions for their experiments, and less focused on some of the fads driving Silicon Valley today," said Phil Terry, chief executive of Creative Good, a user experience consulting firm.
- Google's Time Keeper
- Technology Review, April 14, 2006
- "The current suite of office tools, Word and Outlook chief among them, are simply too hard to use," says Mark Hurst, author of Gootodo..."
- Your Call Should Be Important to Us, but It's Not
- New York Times, February 26, 2006
- "The reason people are dialing the 1-800 number is that they're having a bad experience in some other channel," said Mark Hurst, founder and president of Creative Good, a consulting firm that advises companies on how to improve the customer experience. He is amazed, he said, at how difficult it remains on most Web sites for customers to do little things like revise an order or track a shipment. "If e-commerce were much, much simpler," he said, "a huge percentage of these calls would never be made."
- How to take control of your e-mail ... and your life
- Chicago Tribune, February 10, 2006
- I have decided that it is possible to take control [of my e-mail] and that I will take control. My guru in this endeavor is Mark Hurst, a Web consultant whose influential e-paper Managing Incoming E-mail promises that "this report describes a simple method that will allow any user to cope with increasing amounts of incoming e-mail."
- The secret of making things work
- BBC News, November 1, 2005
- Says Phil Terry of New York consultancy Creative Good, "These divisions are so strong that in many cases an outsider can draw an internal organization chart based only on the website, store, or computer chip..."
- Mark Hurst's Technology Guide
- Boing Boing, October 27, 2005
- "Uncle Mark 2006 Gift Guide and Almanac is full of excellent advice."
(And from the TED blog: "The season's best buyer's guide.") - The Secrets To E-Mail Nirvana
- Forbes, September 22, 2005
- "Many people use the inbox as a to-do list, calendar and filing system," says Mark Hurst, president and founder of Creative Good, a consulting firm in New York. "File some messages and delete most of them, but without a doubt, don't let anything stay in your inbox permanently."
- Living the E-Life
- Marketplace Money, August 19, 2005
- The radio show quotes Mark Hurst about the basic importance of making a site easy for customers to use. (Click "Listen to this story".)
- An IPod for Your Thoughts: A Web Site Offers Incentives to Reviewers
- The New York Times, August 15, 2005
- "Mark Hurst, president of the online consulting firm Creative Good... preaches patience. 'These things take some time to grow, but when they do, they become huge successes...'"
- Live from ACC: Everybody's a Web Critic
- Multichannel Merchant, May 23, 2005
- "Brooks Sports has some work to do before the site will be truly user-friendly, said New York-based online consultancy Creative Good..."
- Internet fails to shine for 'silver surfers'
- CNET News.com, September 28, 2004
- "Older customers' behavior isn't necessarily that different from other groups of users--we just need to figure out how to reach this population," Phil Terry said. "We have to begin by looking at the very design of our businesses to determine how to better build products that suit the demands of this market."
- Self-Service: Help Yourself
- CIO, June 30, 2004
- "'The key to self-service is to get people in, and get momentum,' says Phil Terry, CEO of Creative Good Inc., a New York-based Web-services company that helps clients understand why their Web sites aren't effective. On the Web, Terry says, it's important to 'use language that's easy and appropriate. And always start [questionnaires] with things that are easy to answer.'"
- Quixtar: Cleaning Up
- Baseline Magazine, June 8, 2004
- "Quixtar's Web site suffers from design kinks that any e-commerce company should avoid. Fixing the flaws could produce another $100 million annually, estimates Mark Hurst, president of Creative Good..."
- The Experience Experience
- Fast Company blog, April 30, 2004
- "In his introduction to Gel 2004, Mark Hurst addressed the idea of what 'experience' really means."
- What Is Your Law?
- Edge Question Center, January 5, 2004
- "Hurst's Law: Any unbounded bitstream tends to irrelevance..."
- Testing Online Personal Shoppers
- Wall Street Journal, December 16, 2003
- "Only about 50% of online shoppers actually find what they want, according to Creative Good, an Internet consulting firm in New York..." (Requires paid login)
- E-Shoppers Are Now E-Spenders
- Business Week, November 24, 2003
- "For every smart e-commerce site, plenty of others could still use revamping. Creative Good's Phil Terry says the average retailing site still deserves a grade of only 'C'..."
- High-Tech Daydreamers Investing in Immortality
- The New York Times, November 1, 2003
- Mark Hurst, who runs a consulting company in New York and founded a Web site for consumer complaints, thisisbroken.com, said after the meeting that he was "skeptical and entertained"...
- Grappling Gourmets Are Doing Battle on a New Web Site
- The New York Times, October 5, 2003
- "Mark Hurst, who runs an Internet consulting company, decided to [create] a citywide exercise in group editing. His Web site, Addyourown.com, started three weeks ago..."
- How Palm, Coca-Cola And Crutchfield Excel At Online Customer Relationship Management
- Internetweek, September 29, 2003
- (References Creative Good's post-sales customer experience with palmOne.)
- A Complaint Box Turns Frustration Into Fun
- The New York Times, September 18, 2003
- Now on the Web: The Total Price
- The New York Times, September 1, 2003
- Best of Web Marketing: Calculators
- Web Digest for Marketers, January 14, 2003
- Putting Tinsel Into Web Shopping
- The New York Times, November 18, 2002
- A description of our project with Liz Claiborne - Read the full case study.
- Is Weblog Technology Here to Stay or Just Another Fad?
- The New York Times, February 25, 2002
- Computing Made Good, Easy
- Wired News, September 12, 2001
- Design Darwinism
- The Economist, April 12, 2001
- Elevated Notion of Stickiness Is Discarded as Hype Fades
- Wall Street Journal, March 5, 2001
- Simpler Sites Mint Money
- Business 2.0, January 23, 2001
- Online Customer Experience
- Release 1.0, January 16, 2001
- Interview of Mark Hurst by Lou Rosenfeld
- Argus-ACIA, August 30, 2000
- Phil Terry and Cathy Salit: Steal This Workshop
- Fast Company, May 31, 2000
- Fast Pack 2000
- Fast Company, March 31, 2000
- Cover Story: McKinsey & the Upstarts
- Consulting Magazine, January 31, 2000
- Wanted: Better Job Listings
- Business Week, September 20, 1999
- Is Your Company Web Site Turning Candidates Away?
- Inc. Magazine, September 1, 1999
- Four Rules for Great Experiences
- Fast Company's NetCompany, August 31, 1999
- Netrepreneur of the Year: Mark Hurst
- InfoWorld, February 15, 1999
- Mark Hurst, Ease-of-Use Evangelist
- Wired Magazine, September 15, 1997