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The Councils

Creative Good's Councils are a peer-learning and leadership network for executives.

The Councils are built on two simple but powerful concepts: the importance of employee and customer-centric business design, and the value of asking for help from one's peers.

Executives, who join from all levels (CEOs, Presidents, SVP/VP, GMs, managers, directors), learn how to build better businesses by sharing their mistakes and successes with their peers in a confidential environment, free from vendors and competitors.

Video Introduction

The Councils and Gel: Building a community around good experience. Council members tell about their experience on the Councils. Watch the video.

Duration: 6 mins | Size: 34 MB

Frequently Asked Questions

Below are some frequently asked questions.

Why do companies place multiple executives in the Councils?

Companies use the Councils as a tool to support, motivate and retain their best employees. As a result, many companies enroll five, ten, or more of their high-performing leaders in the Councils - and find that the leaders who participate are more effective and stay longer with the company.

What are the levels of responsibility of council members?

Premium membership provides full benefits and access to all the online tools and local events, plus two intensive in-person meetings per year (each lasting two days). Premium membership is open to all qualifying executives from the director/senior manager level to CEOs.

Basic membership includes access to all the online tools and local events - i.e., everything in the premium membership except the in-person meetings.

What functions/roles do most members have?

Because the Councils are about holistic customer-centric business design, members come from a wide range of functions or corporate lines of business. Typical members either have general management/P&L responsibility or play a key role in marketing, strategy, product development, design, HR, sales, customer service or customer experience.

Are the Councils channel-specific - i.e. online or offline only?

No - the Councils are a multi-channel peer network. This diversity is key to creating the environment for members to speak confidentially.

Are the Councils industry-specific?

No - the Councils are a multi-industry peer network. This diversity is key to creating the environment for members to speak confidentially.

What is the geographic composition of the Councils?

Members come from across North America, Europe, and Australia/New Zealand. Members from Asia, Africa and Latin America are encouraged to apply.

Can existing members exclude competitors from joining?

No. Competitors are allowed to join, but they are assigned separate Councils so that members can have confidential conversations, free from competitors, on their own Councils.

What does it mean that the Councils are "vendor-free"?

Council members have set a strict policy that new members must come from operating companies. No consultancies, advertising agencies, research firms or vendors that sell directly to the members may join. However, most B-to-B businesses can join. Further, Creative Good is considering a vendor council. (Contact us for more information on the vendor council).

If I join, what is my commitment?

Premium and basic members all agree to ask for help and give help to non-competing members. Premium members also commit to attending two in-person meetings per year in North America.

Do members learn from Creative Good or from other members?

While Creative Good facilitates the meetings and builds the trust network, members come primarily to learn from each other. This is a peer-to-peer executive community.

How do the Councils fit into Creative Good's business?

Creative Good has two main lines of business: consulting and the Councils. Many Council members are not consulting clients and may never be. Creative Good does not sell its consulting services in the Council meetings. The Councils are a separate service and Creative Good is serious about maintaining the integrity and trust of the Council network we have worked so hard to build.

If I want to join or find out more information, what's the next step?

Contact us.

Apply for membership or to find out more...

Contact Us

The Councils

A peer-learning network for executives and managers

Council members are leaders in marketing, product, and customer experience across a range of industries

To work with us or find out more...

Contact Us

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