Case Studies

Research Projects

Case Study

Innovating the customer experience in a social network

Creative Good worked with a social networking company to uncover insights into what creates a compelling, repeatable online experience.

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Case Study

Transforming the digital channel in healthcare

Creative Good conducted a research project on a healthcare company's online channel to reveal potential customer experience improvements.

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Case Study

Positioning a digital platform in the health and wellness space

Creative Good worked with a multi-vitamin manufacturer to shape the positioning of its digital portfolio.

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Case Study

Improving the impact of a new brand strategy

Creative Good worked with a global apparel company to increase shopper conversion by observing how customers experienced a new branding campaign.

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Experience Strategy Projects

Case Study

Improving customer brand loyalty

Creative Good worked with a global technology company to improve customer satisfaction, delivering a strategy based on customer insights.

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Case Study

The omnichannel retail customer experience

Creative Good helped to determine the unmet needs of various customer types and uncover revenue opportunities for our client. We improved the customer experience across multiple touchpoints.

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Case Study

Multi-year engagement with b2b solutions provider

Solving for the complex intersection of a challenging decision with a rapidly changing marketplace in an online environment.

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Case Study

Crafting a paywall strategy for a major media brand

Creative Good helped an established media brand understand how its users would be willing to to access (and pay for) content in a new paywall environment.

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Case Study

Attracting millennials with an omni-channel retail experience

We helped our client identify how millennial customers wanted to shop in-store and online, and their preferences for each channel.

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Case Study

Iterating a prototype-in-development for b2b dashboard

Working with a new global UX team on a prototype currently in development, Creative Good identified and solved customer experience issues in this b2b dashboard.

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