Creative Good is a New York-based consulting firm focused on the customer experience. We’ve also created our own conference and apps.
trusted since 1997
At Creative Good, we are passionate about creating good experience: both in advising our clients to include their customers, and in creating our own projects.
Our mission, stated simply, is to help the world create good experiences — and to create a few of our own. We do our work with empathy, integrity, and a sharp, practical view toward creating results.
(Shown at right is our office in New York, inside the Center for Social Innovation in a historic building overlooking the Hudson River.)
Meet Our Team
BJ has managed Creative Good's finances since 2007, leading all aspects of accounting, bookkeeping, invoicing, and collections. When not at Creative Good he enjoys playing and coaching hockey.
Melanie brings her organizational and logistical skills to Creative Good's operations, helping lead outreach and communications across our service lines. She's also fluent in German.
Director of Strategic Partnerships
With the experience of opening restaurants, running estates and a hotel, Jenesy is able to apply her skill of "wearing many hats" to her development of new strategic partnerships - with a focus on our Gel conference.
Andy leads customer experience strategy projects with clients across a range of industries - media, technology, retail, information services, and financial services.
Prior to working with Creative Good, Andy was President of Digital B2B Products & Services at Primedia Inc. He holds an MBA from Columbia University School of Business.
Cat has worked with Creative Good since 1999 on a range of clients in retail, travel, technology, telecom, media and financial services. Her customer experience work has taken her across the United States, Europe, and Asia.
Max is leading the effort to design and launch Creative Good's first-ever iPhone game, Brooklyn 1776. He's also skilled in graphic design, audio production, video editing, and motion graphics. He holds a master's in game design from NYU.
Katie joined Creative Good in 2014 and since then has worked on, or led, projects for clients in travel, media, retail, and B2B. She is a native of Seattle and holds an MBA from Baruch College, Zicklin School of Business.
Elizabeth has spent over 20 years working on customer experience projects. Her Creative Good clients span retail, media, travel and financial services.
She is also the resident triathlete at Creative Good, having completed an IRONMAN® and several other events. Prior to Creative Good, Elizabeth was the Vice President, Customer Experience at Travelocity where she spent 8 years. She holds an MBA from the University of Michigan.
Nicole Rubin is a seasoned customer experience executive and has been running experience design projects for Creative Good since 1999. Her projects have measurably improved the strategy, product design and business metrics for healthcare, travel, education, financial services, mobile, technology, retail, business-to-business, non-profit and content/media companies.
Prior to Creative Good, Nicole spent four years at Forrester Research.
James is a Kentucky native and a U.S. Army veteran - deployed both to Iraq and Haiti. After his Army career, while at St. John’s University, James refined his management skills, fell in love with design, and began designing customer experiences.